Shoesmart Fashion Corporate evolved from a solely footwear-focused business to a D2C Multi-Brand Fashion House.

SFC offers a wide variety of choices from head to toe with versatile, unique, and contemporary designs allowing people to express themselves comfortably. We aim to be the one-stop solution for all fashion needs in Indonesia.

Our goal is to make a difference and be the trendsetter while ensuring quality by keeping consumers first in mind. We want to create opportunities for local fashion artisans to be able to grow and thrive in the fast-paced fashion industry with us.

 

Milestone

• 2019

The first time, Shoesmart was introduced as an e-commerce company with footwear as its focus and a goal to empower local footwear SMEs.

• 2020-2021

At the beginning of 2020, When COVID-19 Outbreak happened, it caused most businesses to be digitized. Fortunately, the digital era has helped Shoesmart flourish in the industry. We have successfully empowered more than 400 SMEs, reached 10,000 SKUs (stock keeping units), and launched our mobile app by 2021.

• 2022

A new chapter for Shoesmart. Moving to 2022, Shoesmart decided to expand its reach to be a D2C Multi-Brand Fashion House to serve more customers from different backgrounds and needs.